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Display
Rates/Sizes
Circulation
• Official newspaper of the Roman Catholic Archdiocese of Newark, New
Jersey
• 125,000 + mailed circulation through the counties of Bergen, Essex,
Hudson and Union
• Member Catholic Press Association
• Associate member New Jersey Press Association
• Published Wednesday
Deadlines
• DISPLAY: Full Run (125,000) - 8 days prior to publication. Combo
(2 zones) - 10 days prior to publication
• CLASSIFIED: 8 days prior to publication
Cancellations are not accepted after deadline.
Display
5 COLUMNS x 13 INCHES
(FULL PAGE - 65 Column Inches)
1 Column..................1-7/8”
2 Columns.................4”
3 Columns.................6”
4 Columns.................8”
5 Columns................10”
Mechanical
Requirements
• Display Advertising - 5 columns wide x 13 inches deep. (Full page
65 column inches)
• Ads over 11 inches deep will be billed at 13 inches.
• Printed Offset - 85 Line Screen or 200 dpi.
• PDF emailed preferred or Quark document on disc.
Color - Spot color and full process color available.
• Color pricing is as follows:
Black + 1/color $200
Black + 2/color $300
Black + 3/color $500
Insert Rates
• Inserts quoted upon request.
Please contact Advertising Director (973) 497-4201 or email: pearsoma@rcan.org
Classified
• Minimum charge $25 for 6 lines.
• Additional agate lines $2 each.
• 25 characters per line, including spaces
Phone (973) 497-4200 to place a classified ad. or email westbrra@rcan.org
Classified Display Rates
• $31.00 (gross) Full Run only.
Extra Print Charge
• $5 per halftone, picture must be supplied.
• Conversion charge $15 per negative supplied.
• $30 if camera ready art is different size and contains any screens.
Agency Commission
• The Open Rate for Display and Classified Display, the National
Rate and inserts are Commissionable to recognized advertising agencies.
(15%)
• Advertisers and agencies are jointly responsible for payment.
Demographics
• April 2001 Catholic Advocate/Simmons Market Research Bureau Survey
available upon request.
• Yearly Special Section list available upon request.
Conditions
• The Catholic Advocate reserves the right to reject, omit, or discontinue
any ad it considers objectionable.
• All copy and inserts are subject to the approval of the publisher.
• Advertisers and agencies will assume responsibility for all content
and advertisements printed or inserted and assume all responsibilities
for claims arising from them against the publisher, and newspaper.
• Positions cannot be guaranteed.
• Not responsible for errors beyond first insertion.
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