Advertising Rates, Dimensions,
& Requirements

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Call: 973-497-4200
Fax: 973-497-4192

email: advoads@rcan.org

Advertising Rates & Requirements

UPDATED
Editorial & Advertising Calendar 2002

CIRCULATION
Official newspaper of the Roman Catholic Archdiocese of Newark, N.J.
140,000+ mailed circulation through the counties of Bergen, Essex, Hudson and Union
Member Catholic Press Association
Associate member New Jersey Press Association
Published Wednesday

DISPLAY
5 COLUMNS X 13 INCHES
(FULL PAGE - 65 Column Inches)
1 Column - 1 and 7/8"
2 Columns - 4"
3 Columns - 6"
4 Columns - 8"
5 Columns - 10"

COLOR
Spot color and full process color available
Color pricing is as follows:
Black + 1/color $200
Black + 2/color $300
Black + 3/color $500

INSERT RATES
Inserts quoted upon request
Please contact Advertising Director (973) 497-4201

MECHANICAL REQUIREMENTS
Display Advertising - 5 columns wide x 13 inches deep
(Full Page 65 column inches)
Ads over 11 inches deep will be billed at 13 inches
Printed Offset - 85 Line Screen
Disc preferred (Quark 3.2)

CLASSIFIED
Minimum Charge $15.00 for 6 lines
Additional agate lines $2.00 each
25 characters per line, including spaces
Phone (973) 497-4200 to place a classified ad

CLASSIFIED DISPLAY RATES
$31.00 (gross) Full Run only

EXTRA PRINT CHARGES
$5.00 per halftone; picture must be supplied
Conversion charge $15.00 per negative supplied
$30.00 if camera ready art supplied is different size and contains any screens

Year 2001 Frequency Rates
125,000+
CIRCULATION
FULL RUN
(4 COUNTIES) BERGEN/HUDSON/ ESSEX/ UNION
GROSS NET
OPEN PCI $42.00 $36.00
4X $39.00 $33.00
8X $35.00 $30.00
12X $33.00 $28.00
23X $31.00 $26.00
 
76,000+
CIRCULATION
BERGEN/HUDSON ZONE
  GROSS NET
OPEN PCI $28.00 $24.00
4X $26.00 $22.00
8X $24.00 $21.00
12X $22.00 $19.00
23X $20.00 $18.00
 
49,000+
CIRCULATION
ESSEX/UNION ZONE
GROSS NET
OPEN PCI $23.00 $19.00
4X $22.00 $18.00
8X $21.00 $17.00
12X $19.00 $16.00
23X $17.00 $15.00

DEADLINES
DISPLAY: Wednesday, prior to publication, noon
CLASSIFIED: Tuesday, prior to publication, noon
Cancellations are not accepted after deadline

AGENCY COMMISSION
Only the Open Rate for Display and Classified Display, the National Rate and inserts are Commissionable to recognized advertising agencies. (15%)
Advertisers and agencies are jointly responsible for payment

DEMOGRAPHICS
Simmons Market Research Bureau Survey available upon request
Yearly Special Section list available upon request

CONDITIONS
The Catholic Advocate reserves the right to reject, omit, or discontinue any ad it considers objectionable
All copy and inserts are subject to the approval of the publisher
Advertisers and agencies will assume responsibility for all content and advertisements printed or inserted and assume all responsibilities for claims arising from them against the publisher, and newspaper
Position cannot be guaranteed
Not responsible for errors beyond first insertion

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